Sebastian Pertosi pixel art character
AI Strategy · Digital Transformation · Builder

Hi, I'm Seb.
AI-First Digital Leader.

10+ years translating between business strategy and technology. Now helping organisations understand what AI actually means — not which tools to buy, but how it changes the way they operate, build, and compete.

SEB SAYS

I help companies figure out what AI actually means for their business.

Skills

What I Do

+10 Bridge

Translate

Between business strategy and tech implementation. Both sides understand each other. Right things get built.

+10 Scale

Transform

Complex platform rebuilds, team restructures, process overhauls. The big cross-functional stuff.

+10 Craft

Build

Hands-on with AI weekly. Claude, Codex, Gemini, Next.js. Not just talking about AI, shipping it.

+10 Heart

Enable

Building teams, processes, and infrastructure. Coaching people to be their best.

Experience

Career

Projects

What I Build

Built with Claude + Claude Code, ChatGPT + Codex, Gemini, Next.js, Supabase, Neon, Vercel, Cloudways, and WordPress.

This Website

Featured

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The site you are looking at. Designed with Claude, specced with a PRD, built with Codex. Scroll down for the full build story.

Designed WithClaude (Opus)

Built WithCodex

PrototypeClaude Artifacts

LayoutGoogle Stitch

Next.jsVercelClaudeCodexStitch

RaceBio

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Motorsport community platform. User content, clubs, events.

Coming soon

Stats incoming — placeholder in V1 until final numbers are supplied.

WordPressVoxelClaude Code

EasyParties

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AI-enriched supplier directory. Runs itself.

Visitors60,000+

Enquiries1,000+

Ad Spend$0

Suppliers3,000+

FirecrawlGeminiClaudeWordPress

WhenWorks

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Group scheduling made simple.

Coming soon

Stats incoming — placeholder in V1 until final numbers are supplied.

Next.jsSupabaseVercel
Perspectives

How I Think

"AI is infrastructure, not a tool"

Most companies bolt on ChatGPT and call it a strategy. That is like building a brochure site in 2003 and calling it digital transformation. The winners will rethink operations around what AI makes possible.

"Google → LLM"

People say 'just ask it' now, not 'just Google it.' If your digital strategy is built around gaming search algorithms, you are optimising for a disappearing world.

"The gap nobody talks about"

Leaders who get strategy but cannot evaluate AI. Builders who ship but cannot connect to outcomes. The most valuable people bridge both worlds.

Built with
CLAUDE
CODEX
NEXT.JS
VERCEL
FIRECRAWL
Contact

Get in Touch

Looking for my next role in AI strategy, enablement, or transformation. If that sounds like something your org needs, let's talk.

Email →LinkedIn →